EDMs can be very complex - that's largely due to Microsoft and the way it displays eDM in OUTLOOK.

Here is why;

https://newsignature.com/articles/responsive-email-templates-outlook-tips-pitfalls/

See examples here of well know rendering issues.

https://email.uplers.com/blog/email-rendering-issues-in-outlook-and-hacks/

Our EDM builder works well in modern HTML browser like GMAIL. If it previews well in our app these mail clients will work well. 

Here is a great article on some ways to resolve.

https://stripo.email/blog/common-email-rendering-issues-in-outlook-and-how-stripo-solves-them/



It may not work well in newer versions of Outlook and certainly won't work well in older versions of Outlook. This is a common issue across all ESP engines (email systems).

Now if you believe you must have a 100% accurate eDM across all outlook versions. I would;

  • Plan more time for testing
  • Engage a specialist to build from the start your template  - this can be anywhere from $400-$2000 AUD per template. Event Hub has access to one expert who is very stretched - but many agencies offer this service.
  • Plan more time for testing
  • Plan more time for testing :)

Need to know more?
google search "Outlook Email rendering common issues"

Book a time to discuss with our own eDM expert
https://www.meetingbird.com/m/rk93JH9M8

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